Overstock.com is one of the biggest names when it comes to e-commerce in the American markets. It has been around since 1999 and is one of the most experienced players in the e-retail domain. Over the years, overstock has also set up a number of subsidiaries operating in diverse domains. One of their recent interests is in the blockchain and cryptocurrency space - where their subsidiary, tZero acts. 

For those who may not be aware, tZero is a subsidiary company of Overstock.com, which works on the development of fin-tech solutions, primarily on the blockchain and cryptocurrency technologies. tZero shot to limelight earlier this year when it was announced that the company would be providing advisory services to WENN Digital to help bring out the KodakCoin cryptocurrency tokens. They have also worked with a few other security tokens in the past. 

tZero has now revealed the demo of their new security token trading platform. A video was also released yesterday which showcases how easy it is to trade securities on the platform. The tZero trading platform has been designed keeping stock exchanges in mind. The very idea behind creating this platform is to ensure that the traders get a simple and easy experience while trading securities. 

As of now, only the demo version has been released. The full version of this software is expected to be out by May. The release of this demo version basically shows consumers about what they have in mind and the kind of offerings that the platform will have once it launches. This move comes after Overstock’s launch of the OSTKP blockchain system. 

tZero president Joe Cammarata stated: "We anticipate the security token trading software will be ready to trade security tokens in May, subject to developing further regulatory clarity. We have been working hard on getting this prototype right and look forward to user feedback." tZero is still waiting for some approvals from the federal regulating authorities before they launch the final version of the platform. 

What sets this apart from a number of other similar services is the fact that this security trading platform developed by tZero is a consumer-focused product. Sometimes, security trading platforms may appear to be a little too daunting for novice users. However, this platform ensures that the process is smooth. 

Interestingly, Overstock.com has been investing in the blockchain and cryptocurrency technologies for quite some time now. They had been making these investments into various cryptocurrency startups with Medici Ventures, another subsidiary of theirs. Medici has invested in the likes of Factom and Ripio. Medici has also invested in the ICO of tZero which came out earlier this year. tZero was also in a controversy over the SEC investigating them - however, Overstack states that they were not issued a subpoena and had volunteered to submit their documents.